Alpine Shire experiences positive summer visitor numbers

APPRECIATING the great outdoors, dining out and family-friendly events were the key activities enjoyed by visitors to the Alpine Shire over summer.

Visitor Information Centres across the shire reported an increase in numbers through the doors this summer compared to the same time last year.

An increase of 2500 people were recorded through the doors at the Alpine Information Centre, Bright, 187 more in Mount Beauty and 398 more in Myrtleford.

Council’s Economic Development Officer – VIC Operations Ross Smith said the focus of VIC enquiries was on outdoor activities.

“Mount Buffalo was the top destination, with walking trails also proving very popular,” he said.

“We have a large cycling-based demographic of visitors and warm summer weather attracted large numbers to our swimming areas.”

Council’s “Great Alpine Valleys Market Profile Summer 2011/12” draws together data from point of sale surveys, the Great Alpine Valleys website and Tourism Victoria to create a snapshot of summer visitors.

The profile identifies that summer visitors were predominantly families (43 per cent) and a high proportion (60 per cent) were repeat visitors to the area.

Council’s Manager Economic Development Clayton Neil said the data identified a number of visitor trends.

“More than 50 per cent of visitors were aged between 45 – 64 years and 53 per cent of visitors originate from Metropolitan Victoria,” he said.

“The most popular activities are sightseeing and eating out and 44 per cent of respondents nominated caravan/camping as their accommodation of choice.”


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