This Girl Can Campaign

This Girl Can

This Girl Can is all about empowering Victorian women to enjoy being active without worrying about judgement, gender stereotypes or skill level.

Council received funding from VicHealth to document and celebrate local women getting active by encoring local clubs to offer come try events and participate in the statewide campaign.

This Girl Can is a way of encouraging women’s to move past the reasons they may be avoiding being physical, and embrace activity no matter their fitness level, ability or body shape.

This year Council focus is driving participation and drawing awareness of the campaign. VicHealths 2019 funding provides a foundation for future promotions and drives home the importance of active participation. Local community groups and sporting clubs are taking part in the campaign by offering come and try opportunities and opening their doors for a photographer to document amazing local women in action.

Furthermore, the Alpine Shire’s local active living network, Active Alpine; Alpine Health, Gateway Health, Sport North East and Alpine Shire Council, has produced a physical activity calendar to compliment the campaign.

Learn more about VIC Health’s ‘This Girl Can’ campaign. Here you can become a supporter or learn more ways to become active.

This Girl Can

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