Data to help in your decision making.

Statistics and Newsletters

Tourism and Events News (formerly Eco Dev News)

Council releases the Tourism and Events News (formerly Alpine Shire Economic Development News) each month.
This online publication aims to keep local business operators informed on a range of issues relevant to them, including tourism, events, economic development and VIC updates.

On Now events newsletter

Sign up to the On Now e-newsletter to receive up-to-date event information for the coming weekend. Keep your guests, customers, friends and family in the know and have all the details about what's on in the Alpine Shire at your fingertips.

The On Now email is sent out weekly on a Tuesday for events happening the following weekend. If you would like your event to be included please ensure the details are submitted at least two weeks prior. Send the full event details to

Please note that event must be held in the Alpine Shire Council and be open to the general public. Due to space and time restrictions submissions will be assessed for suitability and may not be included.

Sign up here: On Now newsletter

Tourism Research Australia

Tourism Research Australia have collated statistics for the Alpine Shire for 2013, including population, number of business, visitors to the region and spend.

Bright and Surrounds Seasonal Tourism Fact Sheets

In 2010 the Alpine Shire Council’s Tourism Marketing Team developed point of sale surveys (Enter & Win surveys) available through local participating operators and Visitor Information Centres.
The surveys are derived from Tourism Victoria’s figures for Victoria’s High Country- Market Profile.
The information presented draws together data collected throughout Bright and Surrounds as well as the document ‘Tourism Insights 08/09’ (TI) and information provided by Tourism Victoria in the ‘Victoria’s High Country Fact Sheet’ (VHC).
Our aim is to provide you further information to aid business decisions and tracking of trends.
Seasonal market profiles are available below:

Alpine and Victoria’s High Country Market Profile

Tourism Victoria's Market Profile fact sheet provides a summary of the latest tourism data for Victoria's High Country campaign region.

Information included on the fact sheet includes domestic and international visitor numbers, visitor expenditure and domestic visitor profiles such as origin, purpose of visit, visitor activities and travel parties.

The fact sheet forms the basis for the Great Alpine Valleys enter & win surveys and seasonal tourism fact sheets.

The 2018 Alpine Shire Travel Snapshot is available here.

The 2017 Alpine Shire Travel Snapshot is available here.

The 2016 Alpine Shire Travel Snapshot is available here.

Alpine Tourism Insights

In an increasingly competitive tourism marketplace, immediate access to a range of insightful visitor data is of vital importance so that:
- Council can better understand the economic contribution of the tourism industry;
- The ongoing performance of the tourism industry can be monitored; and
- Potential new target markets are identified.

The base sources of data presented in this report are the:

- National Visitor Survey (NVS);
- International Visitor Survey (IVS);
- Alpine Shire Visitor Survey (AVS); and
- Tourism Satellite Account.

You can download the report here: Alpine Tourism Insights

For the most up-to-date information on tourism insights, download a copy of 2016 Travel to Alpine Shire report.

> Travel to Alpine Shire Report

Regional Development Australia - Hume Region Statistics

Regional Development Australia provides public statistics relating to the Hume Region.

The following topics are covered;
- Employment
- Wages & salaries
- Output
- Visitor Expenditure
- Worker demographics and
- Trends

For more information visit the Regional Development Australia Hume Region website

Victorian Transport Statistics Portal

The Victorian Transport Statistics Portal (VTSP) provides access to data that will be of interest to anyone who wants to better understand trends in Local Government areas. Data comes from a number of sources, including the Australian Bureau of Statistics (ABS), Vic Roads and the Department of Transport.

Visit the Victorian Transport Statistics Portal website for further information.

Australian Bureau of Statistics

The Australian Bureau of Statistics website is also an invaluable tool for providing information on all aspects of census and other data. Community Profiles are available as six distinct profiles of key Census characteristics relating to persons, families and dwellings, and covering most topics on the Census form for your chosen location. From the 2011 cenus information the Alpine Shire has summarise township and village information into Community Atlases.

Visit the Australian Bureau of Statistics website for further information on Community Profiles.

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